Sheeran is a longtime fan of the Pokémon franchise , from TCG to anime. In an Instagram post, he shared his excitement about the song’s music video and the possibility of collaborating with The Pokemon Company.
I started with Pokémon cards when I was around 7 years old. Then a TV show came out so I tried to record it on VHS every week. My brother and I shared a game boy and a Pokémon blue. For my eighth birthday I got a game boy in pokemon yellow. Let’s move to the present, to me at 31. I still have the same Game Boy color and still play Pokémon silver during flights. I really really love it. When I was a young boy it was my escape into a fantastic world, and in my adult life this nostalgia makes me feel like a child again. I met people from the Pokémon Company while traveling in Japan and we joked that I was writing a song for them. Here we are. Celestial is coming out next Thursday and the music video is amazing, animated by fantastic people. I love it, you will love it too.
– wrote Sheeran on Instagram.
Ed’s collaboration with The Pokemon Company is not the only one. Previously, they were, among others Katy Perry, J Balvin and Post Malone. While the songs featured Pokémon-themed music videos, the lyrics themselves had little to do with the series. Time will tell if Sheeran’s song will mention franchise items.
