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“The Sims”: the promotional campaign “Play with life” is launched

EA has prepared an international action, with a Polish accent on the occasion of the 20th anniversary of the cult series of games.

 

Over the past 20 years, the creators of The Sims have proudly encouraged fans to express themselves, both in real life and online. The Sims constantly celebrates and encourages players to play with life – from expanding the possibilities of representing non-binary gender and honoring diverse cultures from all over the world to participating in fun social media challenges.

As part of the latest promotional campaign, the game features Sims modeled on international influencers. Adam Zdrójkowski ( Rodzinka.pl, The Voice of Poland ), British YouTuber Joe Sugg, German YouTuber and LGBTQ + activist Melina Sophie, French singer Bilal Hassani and American singer and actress Vanessa Hudgens prepared short spots presenting a sample of creative possibilities in shaping virtual Sims’ lives.

More information can be found on the official  website of The Sims series  . In addition, there is a special timeline showing how the series has allowed players to push the boundaries since the premiere of the first installment.

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