The aim of the action carried out at the initiative of companies from the S / F Group together with the ALDI chain of stores is to support doctors, nurses, paramedics, shop workers, postmen and couriers who are at the forefront of the fight against coronavirus. At the invitation of the Scholz & Friends Warsaw agency and The Digitals, belonging to the S / F Group, outstanding Polish cartoonists got involved in the action, who designed their own stickers as a tribute to the silent heroes of everyday life.
The campaign “I appreciate, thank you!” is a unique initiative that brings together people and companies from various industries for whom the sense of solidarity and willingness to help are not an empty slogan. Eight Polish artists and illustrators: Tomek Bieniek, Ernesto Gonzalez, Paweł Jońca, Tomasz Łęczyński, Marta Paradowska, Dawid Ryski, Przemysław “Trust” Truściński and Andrzej Wieteszka were invited to create a series of paintings illustrating the daily efforts of these social groups. Their original interpretations of the campaign slogan, placed on stickers produced and distributed by the ALDI chain of stores, will become symbols of support and expression of gratitude. The idea of the campaign assumes that everyone can show their support – APPRECIATE AND THANK YOU – by buying illustrator works in the form of stickers available in ALDI stores.
www.siepomaga.pl.
This project gives us great satisfaction both on a purely human and professional level. Thanks to the involvement of people from various companies belonging to our group, a unique concept was created that brings a bit of goodness in these difficult times. We are delighted that the ALDI chain has trusted us once again and identified with this idea – says Józek Dutkiewicz, Creative Director of Scholz & Friends. – Compliments are also due to the artists who, despite the fact that they also found themselves in a difficult professional situation, decided to join our initiative and prepare for free fantastic creations that make up the unique collection of stickers “I appreciate, thank you!” – adds Dutkiewicz.
Collection of stickers as part of the action “I appreciate, thank you!” is available from May 12 in all ALDI stores in Poland. Customers can buy them out of gratitude and solidarity with the “silent heroes”. The cost of a single sticker is PLN 1.99. The total income from the sale of stickers will be donated to a fundraiser for the fight against COVID-19, organized on the foundation’s website www.siepomaga.pl.
The ALDI network has launched a special website dedicated to the campaign www.aldi.pl/doceniamdziekuje , which will provide detailed information about the campaign, its regulations or the current fundraising status, as well as the profiles and inspiration of illustrators creating stickers. The authors of the idea and concept are Agencja Scholz & amp; Friends Warsaw and The Digitals. The partner of the action is the LTTM Group, which is responsible for communication with influencers. All entities from the
Mediacap holding are involved in the action free of charge.
