Does television in the media mix still make sense and how to keep the attention of the Y and Z and alpha generations?
Video consumption, changes in streaming, new ideas for social media or the growing power of gaming are the topics of this year’s, fifth, edition of the Multiscreen Day 2020 conference, organized by Media Marketing Polska. The main theme of the meeting will be the young generations: Y, Z and Alpha and their ways of media consumption. The conference will be held on October 22nd.
Multiscreen Day will take place in a hybrid form. After purchasing packages on the website, everyone can choose the form of participation. Online – a platform with live transmission will be made available. Stationary – at the Hilton Warsaw Hotel and Convention Center at Grzybowa 63.
The conference will feature nearly 20 speakers who will answer questions such as: What do games and Netflix have in common? What is the gaming market in Poland like? Why do series and films on traditional television have no chance for young viewers? Why video, on Facebook, Intagram, on mobile – is a perfect tool for marketers to build sales and brand?
Experts from Gameset, Gemius, IQS, Minsdhare, National Geographic and YouTube will appear at the conference. Experts representing marketers, broadcasters, content producers, agencies and research companies were invited to the group of speakers.
They include both people who will make their debut at Multiscreen Day and speakers who received the highest marks from participants in the survey concerning previous editions of the conference.
Everyone interested in media and advertising should take part in the conference: marketers, representatives of: media, media houses, TV broadcasters, internet publishers, as well as representatives of advertising, digital and creative agencies; representatives of: production studios, content producers.