At the beginning, it is worth dispelling some doubts. The production will go to Disney + and will avoid cinemas, but only in those countries where the service is available. Viewers in our country can sleep well. The film will be available in Polish cinemas. Disney CEO Bob Chapek swears it’s a one-off. The premiere in the form of VOD will take place in early September.
Despite Mr. Chapek’s assurances, the owners of the cinemas openly express their concerns. It cannot be denied that this situation is very beneficial for Disney, because it completely bypasses the intermediaries in the broadcast of the film. At the moment, Disney + has over 100 million active subscriptions. Renting Mulan in the US is expected to cost less than $ 30, and while this amount may seem high, it’s worth remembering about the possibility of virtually unlimited viewing. In the case of cinemas, of course, we have the cost of the ticket for each screening and often also additional expenses (snacks and drinks). Besides, viewers will not have to watch commercials while watching at home. Even if only 10 percent of website users decide to watch Mulan , the picture will still earn millions for the studio.
Let’s go back to the owners of cinemas, both large chains and small local ones. Of course, the lack of the latest Disney production in their repertoire will certainly affect many budgets. Moreover, if the house of the famous mouse also decided to give up the services of distribution agents in the future, it could bring about a real revolution in the film industry. Let’s remember how many studies are included in this giant. Among the most recognized are, for example, Lucasfilm, Marvel Studios or Pixar, and that’s only a part. Cinemas will surely suffer gigantic losses then. There is also a real risk that other prominent market players will also benefit from this strategy. More and more corporations related to the film industry decide to set up their own streaming services and, if caused by the coronavirus pandemic, the experiment withMulan will burn out, it could even lead to the collapse of theaters.
However, not everyone despairs the situation. Immediately after the announcement of the film’s decision, the company’s stocks appreciated significantly. Today alone there has been a jump up by 10%. You may find that this increase is only temporary and will slow everything down soon. In the event of a further rise in prices, we may experience quite a revolution.
